For The Wisher

Welcome to Wishes,

Wishes was created to make it easier for people and causes to get the funding they need by connecting you with donors who care. In this Wish Kit we provide you with guidance on how to create your page, and attract and grow donors to fund your Wish.

Instructions on setting up your Wishes

Fundraising page

Video Instructions

1. Download the Wishes app (in the App Store or Google Play)
   
2. Open the app
3. Select Add Story from the bottom menu 
4. Begin creating your Wishes Fundraising Story
   • Add a photo
   • Add a video
   • Add Tags
   • Add Title
   • Add a Description
     • Tell your story or the story of the individual, family or organization you are fundraising for. Tell the story of how donations from Wishes will help you or your organization
   • Add a Thank you Message you want your Donors to receive
   • Add What you are fundraising for (Categories) (you can choose up to 4 from the following options:
     • Insurance, Recovery, Out of Pocket, Memorial
     • Rideshare, Internet, Business, Streaming
     • Airfare, Hotel, Retail, Charity
     • Groceries, Gasoline, Restaurant, Utilities
   • Add target dollar goal for each category
   • Publish
   • Share your location so donors can find you
     on Social Media
   • Provide regular updates (weekly is the best practice) for your donors

Video Best Practices

1. Plan
   • Create an outline of your story. This will help you keep your video content succinct.
   • Make sure to keep the video aligned with your goal, tap into the impact and emotions
   • Planning Resources:
     • What Is A Storyboard And Why Do You Need One? (With Video)
     • Free, printable, customizable storyboard templates | Canva
     • Planning and Outlining YouTube Videos
2. Storytelling
   • This may be your only moment to get the attention of this potential donor, what do you want them to know? What do you want them to remember? What will inspire them to give?
   • Storytelling Resources:
     • Share Your Story: A How-to Guide for Digital Storytelling
     • How to Tell a Story Effectively: 7 Storytelling Tips – 2022 – MasterClass
     • How To Boost Storytelling Skills: 16 Tips From Communications Pros
3. Equipment
   • Use the equipment you have like your phone
   • Shoot in landscape mode (horizontally instead of vertically)
   • Turn on the overlay grid on your screen, if you have it, when shooting video. This gives you a handy guide for keeping your phone level
   • Equipment Resources
     • How to Film with a Mobile Phone
     • 10 tips for recording better video with your smartphone
     • 7 Tips to Help You Film Yourself Like a PRO
4. Lighting
   • Make sure you have good lighting
   • Natural light is best, augmented by light
   • Lighting Best Practices
     • How to Get the Perfect Lighting for Video | The TechSmith Blog
     • How to Set Up Video Lighting: 4 Tips for Lighting Video – 2022 – MasterClass
     • The Seven Best Video Lighting Tips – No Matter Where You’re Filming
5. Background
   • The story is about you or your organization so keep the background simple
   • Follow the Rule of Thirds, keep your head a little higher than center of the frame, and space on both sides
   • Background Resources
     • Choosing a Background for Your Video – Wistia Blog
6. Record
   • Find a quiet place
   • Record a run through
7. Edit
   • If you want to edit, use simple software to help you, don’t overdo it
   • Video Best Practices (video)
   • Video Tutorial (video)